Some of today’s modern life challenges include addressing the increased waste generation and energy deficiencies. Waste tyres have been identified as one of the key environmental concerns due to their non-biodegradable nature and bulk storage space demand. Pyrolysis is a thermochemical process with the potential to address the growing waste tyre problem, energy deficits, and material recovery by converting waste tyres to pyrolysis oil that can be used as a fuel. This study seeks to critically evaluate the feasibility of constructing and operating a waste tyre processing facility and then subsequently marketing and selling the pyrolysis secondary end products by developing a financial business model. The model encompasses costing, procurement, installation, commissioning, and operating a batch pyrolysis plant in Gauteng, South Africa. To achieve the study objectives, an order of magnitude costing method was used for model construction. The results showed the feasibility and sustainability of operating a 3.5 tonne per day batch waste tyre pyrolysis plant in Gauteng Province, South Africa, with a 15-year life span and a projected payback period of approximately 5 years. It was concluded that for the pyrolysis plant to be successful, further treatment steps are required to improve the process economics; also, a stable and sustainable product market should exist and be regulated in South Africa.